Alpha Gamma Solutions’ Top 5 Selling Strategies that Actually Work

Utilising marketing data is the key to selling, claim direct marketing specialists, Alpha Gamma Solutions. The firm reveals their top five selling strategies that are guaranteed to work alongside a highly resourceful marketing database.

Alpha Gamma Solutions are confident that investing in database marketing will have a positive impact for any business looking to improve their sales figures. A marketing database will reveal many insights and common similarities among consumers buying from a brand which will then make it easier for businesses to figure out who is in their target market. A database will also reveal the most loyal customers and which consumers bought more than one product. The returns from this can be massive and dramatically increase sales.

Alpha Gamma Solutions is an outsourced sales and marketing firm based in Leicester. The firm specialise in highly unique and personalised direct marketing campaigns on behalf of their clients’ brands. Alpha Gamma Solutions connect with consumers using face-to-face marketing methods because they believe this allows for stronger and more personal relationships to be created between brand and consumer. Businesses outsource to Alpha Gamma Solutions because their methods deliver a high ROI, improve customer acquisition, increase brand awareness and develop brand loyalty.

Alpha Gamma Solutions have revealed the top 5 selling strategies that go hand in hand with a resourceful marketing database.

Up-sell opportunities
Analysing data allows businesses to identify new opportunities using existing information. Customers who have previously bought a product may well be interested in a new product. Existing customers are the most valuable to a business so it makes good sense to prioritise them with value-added offers to generate additional revenue.

Poach from the competition
Not all marketing data has to be stored in the business’ system. Proactive monitoring of open social channels will identify potential leads who have reached out to competitors. It is possible to use this information to create specially targeted offers, such as personalised discount vouchers, as a way of convincing consumers to choose this business over the competition.

Build a community of brand advocates
Although the world is becoming more and more digital, word of mouth referrals are more powerful than ever. Cross-referencing market data with social sources will help to identify customers who have expressed positive feedback towards the brand. This information can then be used to build a loyalty club, provide early product access opportunities or other experiences that encourage further engagement with the brand.

Create new product innovations
The people who are actually using the products and services a business provides are the ones who will be able to identify any errors or potential improvements. Give customers a way to provide their feedback. Developing products to suit specific customer needs is a powerful unique selling point.

Deliver improved support
Using knowledge on existing customers to provide exceptional support and services is an excellent way to create brand loyalty. This technique is proven to boost revenue.