Alpha Gamma Solutions Improve Focus on Customer Loyalty
Direct marketing specialists, Alpha Gamma Solutions have revealed the importance of customer loyalty for a business and outlined their top five tips for improving focus on customer loyalty.
Alpha Gamma Solutions understand that boosting customer loyalty is not easy due to increasing competition in the business world. However, the firm highlight the importance of focusing on customer loyalty in order to be successful. Alpha Gamma Solutions outline how customer loyalty helps businesses to thrive and grow, even in tough economic conditions. “If your focus on innovative ways to keep consumers happy is right, loyal customers will follow you anywhere,” reveals Alex Graf from Alpha Gamma Solutions. The firm also states how keeping loyal customers is far less expensive then attracting new customers and additionally these loyal customers will often become brand advocates, spreading the word about your business and therefore attracting new customers naturally, without the aid of expensive marketing campaigns.
With consumers constantly changing the ways they like to be contacted and how they enjoy their customer service, Alpha Gamma Solutions believe that it is important for businesses to keep up-to-date with what consumers’ desire when it comes to customer service. The firm encourage businesses to conduct regular market research and stay in the loop when it comes to consumers and personalisation.
Here, Alpha Gamma Solutions have revealed their top five tips to improve focus on customer loyalty:
Implement a strategy customers can control
The firm believe that the best way to encourage loyalty is to create an emotional connection between your brand and your customers. In order to do this, Alpha Gamma Solutions suggest implementing a push-and-pull strategy the customer can control. “You start by ‘pushing’ your customer to view interesting and helpful information and recommendations. Then, let their curiosity ‘pull’ them from there,” state the firm’s Managing Director, Mr Graf.
Gather in-the-moment data
When companies analyse customer data in a comprehensive and meaningful way it allows them to personalise the service to each consumer or each group of like-minded consumers.
Stay personal
Each customer needs to be recognised as a unique person. Throughout the entire customer journey, each touchpoint needs to be personalised and based on real-time intelligence to build trust and loyalty. To achieve this, businesses need to save information that is valuable for both their business and the consumer and apply those insights through the entire customer journey. This allows the customer to pick up exactly where they left off, highlights Alpha Gamma Solutions.
Provide consistent experiences
Whether on a desktop, mobile device or in store, brands must deliver consistent customer experiences to develop and retain loyalty. Maintaining the brand’s image across all channels, transferring the right concept from desktop to mobile sites and keeping ease-of-use is vital.
Be transparent
Alpha Gamma Solutions highlight the importance of being open with customers about what information you have about them. Respect customers as human beings as opposed to just data points and pound signs. A great way to encourage trust and loyalty is to be exceptionally open around what information you have on them at all times. Allow the customer to choose what data will be stored and what data they prefer to remain private with an ‘opt-out’ feature.
Alpha Gamma Solutions is an outsourced sales and marketing firm based in Leicester. The firm work on behalf of their clients’ brands to deliver personalised marketing messages directly to consumers through face-to-face marketing. By connecting with consumers in this way the firm are able to establish long-lasting and personal business relationships between brand and consumer which often leads to increased customer acquisition, brand awareness and brand loyalty for their clients. Alpha Gamma Solutions specialise in personalised marketing with the aim to deliver a high quality customer service to consumers and therefore increase customer loyalty.