Alpha Gamma Solutions: How to Appear the Expert of any Sale
Direct sales and marketing specialists Alpha Gamma Solutions recently held a workshop to equip budding entrepreneurs with the skills needed to develop as field experts. In a personal development meeting held earlier this month, the firm presented their contractors with a series of tips designed to elevate their reputation to expert status.
Alpha Gamma Solutions are frequently praised for their outside-the-box approach to sales and marketing, a quality which leaders of the company hope to instill in their team of hardworking contractors. The Leicester-based business has been discussing the importance of captivating their clientele during a sale, in the interest of appearing to be a knowledgeable, helpful and reliable source of information.
The firm believe the most successful salespeople in the industry are those who steer clear of the stereotypical, predictable sales approaches. These individuals, Alpha Gamma Solutions believe, do not come across as salespeople at all, but instead they appear an expert in the particular service or product they are selling, earning the trust of prospective customers’ and reaching sales targets with ease.
To help the Alpha Gamma Solutions gain a better understanding of how to implement this approach, Managing Director Alex Graf devised a list of simple steps to help entrepreneurs build a strong reputation as an expert in their field.
Avoid thinking like a salesperson
Instead of jumping at any chance to pitch a product or service, stop, slow down and genuinely listen. Try and identify if the person in front of you is a prospective client and a fit for your product or service in the first place. Thoughtfulness is the first step towards becoming an expert in the eyes of your audience.
Ask about THEIR experiences and SHARE your own
By first asking about the experiences of your potential customer, you are able to gage what industry information you posses that will be beneficial to them. After asking “what challenges do you experience regarding XYZ?” you will be able to list examples of similar challenges you’ve seen in the industry, and explain in detail how your product or service has solved or improved the situation.
Know when to walk away
At the end of the day, Alpha Gamma Solutions believe being able to identify when a customer is not a good fit is crucial. If you are getting a lot of “nos” when trying to offer assistance or solutions, a prospect may simply not have the challenges you can solve and are possibly simply not a good fit. If this happens, you must be prepared to surrender and disqualify. Walk away without looking back because customers have more respect for a salesperson that isn’t trying to push a product they clearly don’t need.
Following this workshop an Alpha Gamma Solutions spokesperson said, “we hope this meeting has successfully provided our workforce with a number of alternative and unique ways of changing the tone during their sales pitch.”
Alpha Gamma Solutions specialise in a unique form of marketing which allows them to work closely alongside their clients to develop and implement personalised marketing campaigns. These campaigns are rolled out to consumers directly, via face-to-face marketing techniques. This personalised interaction with consumers helps to drive long-lasting and personal business relationships between brand and consumer. In turn, this often leads to increased customer acquisition, brand awareness and brand loyalty for their clients.